June 15, 2013 – In a press release yesterday, the Missouri Lottery announced that it’s returns to education this year totaled $30.2 million, surpassing last year’s record return by $8.8 million.
Ticket sales over the past year exceeded $288 million, and according to May Scheve Reardon, the Lottery’s executive director, much of the Lottery’s success is due to their new “Play it Forward” advertising campaign.
Reardon said the campaign has raised awareness about where the money from ticket sales goes, and that “the Play it Forward campaign has helped us bring in $10 in sales for every $1 spent on advertising.”
Reardon also cited the Lottery’s new loyalty program, Points for Prizes, among the programs that have led to three consecutive years of record returns.
Points for Prizes, which had 112,000 online users as of yesterday, allows players to enter non-winning ticket numbers online for second-chance drawings and for points that can be redeemed for merchandise.
Reardon said that Points for Prizes has already awarded $3.3 million in prizes in its first year of operation.
Along with Play it Forward and Points for Prizes, a quicker distribution system for new scratch-off games, the $1 price jump for Powerball, and better-than-expected payouts for players with some Lottery games all contributed to the record return.