It is no surprise that a majority of state lotteries are seeking internet ticket sales, but what keeps getting in the way?
With everything moving to the digital age, lotteries are falling behind. With most lotteries unable to find a way to sell tickets online, it is becoming more apparent that the next step is internet. Most states, however have failed to come up with a way to successfully sell tickets online.
Most states are afraid they will not be able to legally sell lottery tickets online since they haven’t been able to come up with a fool proof age verification process. State and lottery officials want to make sure their move to digital can be done in a way that will allow them to verify flawlessly who can and cannot legally buy lottery tickets. Until they can find a way to verify age, state lotteries are holding off on allowing online sales.
Lottery players are waiting patiently for the chance to buy their lottery tickets from the ease and convenience of their computers, laptops, tablets, and smartphones.
Lottery retailers, however, are wary of the move to digital. Most retailers operate independently owned businesses and rely on lottery customers for a portion of their sales. Most retailers know lottery players tend to buy other products along with their lottery tickets, and fear that without the lottery sales those people will cease to come into the stores.
Are you ready for lotteries to enter the digital age?