Wis. Audit Suggests Cutting Themed Games
July 23, 2013 – In a report released Tuesday morning by Wisconsin’s Legislative Audit Bureau, state auditors suggested that the Wisconsin Lottery consider discontinuing scratch-off games for which the Lottery must pay licensing fees.
These games include the popular $10 scratch-off game with a Green Bay Packers – Wisconsin’s NFL team – theme, along with Tetris, Monopoly, Pac-Man and other themed games.
The auditors report found that in fiscal year 2009-10, the lottery spent more than $700,000 on licensing fees for themed games – including a $260,000 fee paid to the Green Bay Packers.
Six of the eight themed games released actually generated less revenue than the average, non-themed scratch-off. The Packers ticket fell short by about $40,000 in sales.
This Friday, the newest Packers-themed games are set to go on sale at the lower price points of $1, $3, and $5. Wisconsin Lottery officials say the licensed games attract people who normally wouldn’t buy lottery tickets.
But the audit says that the Lottery has not shown them proof of that claim. The report said Lottery officials “indicated that they conducted an analysis showing total lottery sales during weeks in which a licensed game was available” were higher than the weeks one of the games was not offered.
Though the report showed a nearly 11 percent increase in total sales, it pointed to the addition of Mega Millions and the change in Powerball’s price point from $1 to $2 as the driving factors of revenue increases.
The only themed games which performed better than non-licensed scratch-offs were the Lottery’s Pink Panther and Monopoly tickets.