Nov. 22, 2013 – Finding a Wawa convenience store in New Jersey that isn’t constantly bustling is a near impossible task. Even in the early hours of the morning, you’re bound to run into another weary traveler ordering a hoagie, filling their coffee, or browsing aisles of snacks and cold drinks.
That’s good news for the New Jersey Lottery, which has now partnered with the tri-state area’s most ubiquitous convenience store chain to offer self-serve lottery machines in all 210 New Jersey Wawa locations.
Wawa announced the partnership in a press release Friday morning in conjunction with the grand opening of the newest Wawa store in Jackson, N.J.
“Wawa, like the Lottery, is focused on providing an outstanding and consistent customer experience,” said Lottery Executive Director Carole Hedinger in the press release.
“We welcome Wawa.. as they broaden lottery availability and playing excitement to the public,” she said. “Expanding our reach will [help provide] more funding to the state’s Lottery beneficiaries.”
The Jackson store will be the thirtieth in the state with one of the self-serve lottery machines, and Wawa plans to install 10 more of the machines by the end of the year. By Memorial Day 2014, they expect all 210 New Jersey locations to have the machines.
“We’re thrilled… to continue to innovate and evolve with offerings like the first ever self-serve lottery vending machines,” said Chris
Gheysens, Wawa president and CEO. “For our New Jersey customers, we are excited to partner with the New Jersey Lottery to ‘give their dreams a chance’ with this new exciting convenience.
According to the company’s press release, all Wawa locations in Pennsylvania and Virginia have self-service machines for those state lotteries in place already.
The company reported that the 212 stores in Pennsylvania and the 67 Virginia locations had generated enough revenue to support more than $37 million in contributions to those lotteries’ beneficiaries in the past year.
Both the Virginia and Pennsylvania Lotteries reserve about 29 percent of their gross revenue for beneficiary causes – senior services in Pennsylvania and education funding in Virginia.
Wawa machines, then, have brought in about $130 million in Lottery sales in the past year to support those returns.