Singing Contest Reminding Players of New York Lottery Mission
Jan. 27, 2014 – There’s a new television commercial playing on New York airwaves. Customers buy lottery tickets and are then treated to a surprise serenade by the people their money helps – students in New York public schools.
The new commercial is meant to remind players of the New York Lottery’s central goal: raising money for education in the state. The New York Lottery provided more than $3 billion in the last fiscal year, and has contributed nearly $50 billion since it started in 1967.
Along with the advertising campaign calling attention to all that the Lottery does for education, they’ve also added a bit of fun for students.
Students from around the state are welcome to compete in a singing competition called “New York Sings.” Each contestant will videotape themselves singing “Thank You For Being a Friend,” the song featured on the new Lottery commercials.
Director of the Division of Lottery in New York, Gardner Gurney, said that the contest is “just another way the New York Lottery can give back to schools in our state.”
Five finalists will be chosen from all the submissions and posted on the New York Lottery’s Facebook page. Then, New York Lottery fans will vote to decide the top three.
The students will be competing for one of three prizes that will support the music program at their school. The top prize is worth $10,000, the second prize is worth $5,000, and the third prize is worth $2,500.