The Iowa Lottery announced Monday that they are changing the set up of their Loyalty club.
The Iowa Lottery VIP Club currently gives lottery players the chance to Play It Again using their non-winning tickets. Each time a VIP member submits a non-winning ticket they earn Points for Prizes that can be redeemed in the online store. Iowa Lottery VIP members also receive email updates for lottery drawings and news, and get access to other fun offerings from the Iowa Lottery.
Iowa Lottery CEO Terry Rich says some VIP members have expressed the want for more cash prizes and drawings for members, and he is ready to give them just that.
Through June 30, Iowa Lottery VIP members can use their points to play the new game, “Cash Blowout.” The new game features 12 prizes that range from $100 to $20,000. The game has multiple levels and each level requires an equivalent number of points. This means for the $100 level, a member would need to “spend” 100 points.
VIP members can enter the Cash Blowout through June 30 and the winners will be selected on July 2.