Missouri Optimistic Despite Slow First Quarter
Sept. 17, 2013 – The Missouri Lottery transferred almost $26 million to state education programs at the end of last week, bringing the Lottery’s total contributions this year to over $65 million.
Since the new fiscal year began July 1, the Lottery has seen lower sales numbers than expected, missing about $5 million over the past two months.
Despite the shortfall, the Lottery’s executive director, May Scheve Reardon, told the St. Louis Post-Dispatch that the Lottery is “feeling very strong about our sales.”
“We believe the second and third quarter in sales will be able to close the gap,” she told the Dispatch.
The state expects the Lottery to contribute nearly $300 million to education programs in Missouri this year, which would require the Lottery to sell about $1.2 billion worth of lottery tickets – a slight increase from last year’s numbers.
The Dispatch reported that the Lottery’s monthly sales goals are between $90 and $105 million, but early this fiscal year, they’ve missed the mark.
August shows signs of a turnaround. While sales may have been slow, the Lottery was able to return 8 percent more than expected, giving Reardon reason to feel optimistic.
Over the coming year, the Lottery expects new marketing initiatives, like the play-at-the-pump lottery terminals that have begun appearing at Missouri gas stations, will help drive sales.
The Lottery also plans to enlist the St. Louis Ghostbusters Club to promote a new Ghostbusters scratch-off game, and the Dispatch reported yesterday that the Lottery is also planning the release of a Duck Dynasty-themed scratch-off game, which Reardon expects to be very popular with players.