Iowa’s All or Nothing Game an Instant Hit
Feb. 5, 2014 – All or Nothing, the new draw game that launched last Tuesday in Iowa and Minnesota was instantly popular with lottery players in both states.
Iowa Lottery CEO Terry Rich told the Iowa Lottery Board last week that he was surprised by the fast-paced sales on the game’s first day.
“I figured we might sell.. a thousand dollars worth [of tickets],” Rich said. “We sold $5,000 before [the first drawing] … $28,000 on the first day, with no real marketing at all yet, just the announcement of the game.”
All or Nothing features a unique play-style that offers a $100,000 top prize. Players choose 12 numbers out of 24, and if they match all 12 numbers drawn, they win the $100,000 prize. However, tickets matching none of the 12 numbers drawn will also win the $100,000 prize.
There are smaller prizes for matching one, two, three or four numbers, as well as prizes for matching eight, nine, 10 or 11 numbers.
There are two drawings held each day, at 12:45 p.m. and 8:45 p.m. Over the course of the first week that All or Nothing has been available in Iowa, the midday drawing has paid out about $30,000 and the evening drawing has paid out about $60,000.
There have been 12 second-prize winners so far in Iowa. Three of those winners matched 11 numbers in the drawings, the other nine matched just one number. All 12 will receive $1,000 prizes.
Since All or Nothing launched last Tuesday, more than 35,000 Iowa Lottery players have won one of the ten prizes, though nobody has matched all or none of the winning numbers to win the $100,000 top prize.
The Minnesota Lottery teamed up with the Iowa Lottery to launch the All or Nothing game, but the number of winners at each prize level, for each drawing, is not provided on their website,
Minnesota All or Nothing players can find the winning numbers on the Lottery’s All or Nothing webpage, and Iowa Lottery players can find winning numbers, winner breakdowns, and frequency charts on the Iowa Lottery’s All or Nothing webpage.