Dec. 12, 2013 – The Louisiana Lottery Corporation announced Thursday in a press release that on Monday, retailers would begin selling scratch-off tickets featuring members of the Robertson family from the popular A&E television show “Duck Dynasty”.
There will be five of the “Duck Dynasty”-themed tickets. Four will feature either Willy, Jase, Phil, or Si – the central “characters” in the reality TV series – and a fifth ticket will feature a photo of the four heavily bearded men together.
“The Duck Dynasty brand brings to mind family values, honest hard work, family fun and making it big – which are all near and dear to Louisiana Lottery players,” said Rose Hudson, president of the Louisiana Lottery.
“The Lottery was eager to bring these Monroe boys’ brand of southern ingenuity and their down-home sense of humor to a Lottery game,” Hudson said.
The new tickets will each cost $5, and offer players six chances to win $100,000 top prizes. There are more than $5.7 million in prizes for players to win, and the odds of winning any of those prizes are 1 in 4.
Thursday’s press release also announced that “Duck Dynasty” merchandise would be given away through special promotions on the Lottery’s Facebook page, Twitter account and online player’s club, Club Lotteaux.
The Lottery did not provide specific details about the social media promotions, but did say that they were not scheduled to begin until January.