March 11, 2014 – ATM provider Welch ATM last week announced that a select number of their automated teller machines would begin selling lottery tickets. Welch partnered with the Missouri Lottery and select convenience stores to roll out the new lottery sale system.
The first 50 machines in the test program were ready to sell Quick Pick Powerball and Mega Millions tickets by last Friday. The ATMs are located at local chains like Mobile On-the-Run, U-Gas and Dirt Cheap, according to a Welch press release.
The release said that another 50 ATMs in Kansas City would begin selling Powerball and Mega Millions tickets by the end of March.
“We are very excited to be able to offer lottery at our machines in Missouri,” said Adam Hobelmann, senior vice president at Welch.
According to Welch’s press release, the ATMs offer players convenient access to the games and are expected to increase the amount of foot traffic through Missouri Lottery retailers.
The Missouri Lottery announced late last May that they would install systems to sell lottery tickets at gas pumps and ATMs around the state.
The electronic ticket initiative had only been tested in Minnesota, where Minnesota Lottery Executive Director Ed Van Petten said that while retailers initially resisted, the electronic sales resulted in an increase in foot traffic, scratch-off and in-state draw game sales.
“It’s not a ton of sales,” Van Petten said, “but everything is working appropriately.”
For the Missouri Lottery, the ATM and gas pump sales are part of a strategy to meet the increased demand for lottery funding of education.
The state budget allotted an extra $4 million for Lottery advertising efforts this year, which include the introduction of electronic ticket sales at ATMs and gas pumps.
The state budgeted for a $10 million increase in Lottery returns to education this year, expecting $298.5 million.
While St. Louis and Kansas City are the first to offer lottery tickets at gas pumps and ATMs, Welch CEO Jeff Hewitt said that “plans to launch Missouri Lottery enabled ATMs throughout the state are well underway.”